ORA

Try anything, anywhere, live.

A live fitting room on your Shopify product page. Your catalogue is the garment, the shopper's camera is the mirror.

Camera on. Deleted within 48 hours. Thirty seconds.
  • Mint Ivory Pin Tuck Shirt — B Label01
    Now tryingMint Ivory Pin Tuck ShirtAdd to cart
  • White Classic Poppy Sailor Dress — B Label02
    Now tryingWhite Classic Poppy Sailor DressAdd to cart
  • Khaki Oversized Gale Zipper Poncho — B Label03
    Now tryingKhaki Oversized Gale Zipper PonchoAdd to cart
  • White Sleeveless Hue Jacket Top — B Label04
    Now tryingWhite Sleeveless Hue Jacket TopAdd to cart
  • Pastel Oversized Aurora Colorblock Shirt — B Label05
    Now tryingPastel Oversized Aurora Colorblock ShirtAdd to cart
  • Light Blue Highwaisted Marigold Flared Pants — B Label06
    Now tryingLight Blue Highwaisted Marigold Flared PantsAdd to cart
  • Olive A Line Dew Colorblock Dress — B Label07
    Now tryingOlive A Line Dew Colorblock DressAdd to cart
  • Olive Oversized Unisex Banyan Jacket — B Label08
    Now tryingOlive Oversized Unisex Banyan JacketAdd to cart
One shopper. Eight garments. Rendered live, not filmed.
W1 Live try-on

See it in real time.

Pick a garment from a partner label below, or upload a photo of your own, and watch it drape live on you. Your camera stays off until you start it. The video is processed by our video provider outside India, and the session input and output are deleted within 48 hours — how we handle it.

Output Loading… Realtime
Thirty seconds. Deleted within 48 hours. See it on you. Hold the phone at chest height and step back so you fill the frame — empty space above your head is where the reference model bleeds in.
1:30
Paused — tap to resume
16:9 · 1472 × 832 · 24 fpsDeleted within 48h
Partner labels
Now trying

See it on your own catalogue. Book a live demo — fifteen minutes, your garments.
●  Shot on ORA

The product image goes in. The shopper comes out wearing it.

On the left, the photo the brand already sells with — the only input ORA takes. On the right, that same garment rendered live on a real person. No 3D model, no photoshoot, no retouching.

  • B Label Pastel Oversized Aurora Colorblock Shirt, product photoProduct image
    Live render
    Pastel Oversized Aurora Colorblock Shirt B Label
  • B Label Khaki Oversized Gale Zipper Poncho, product photoProduct image
    Live render
    Khaki Oversized Gale Zipper Poncho B Label
  • B Label Light Blue Highwaisted Marigold Flared Pants, product photoProduct image
    Live render
    Light Blue Highwaisted Marigold Flared Pants B Label
  • B Label Olive Oversized Unisex Banyan Jacket, product photoProduct image
    Live render
    Olive Oversized Unisex Banyan Jacket B Label

Every clip on this page is unretouched output from the same engine that runs the demo above — recorded on B Label and The Pant Project garments, on people, not models.

0.1  Live on
0.2  W1 · the Shopify app

Install once. Every product page is a fitting room.

ORA sits on the product page as a Try-it-on button. Type your store to see it on your own product page: we read your public catalogue in your browser and keep none of it.

  1. 01 Your store
  2. 02 The button
  3. 03 Install link

Showing sample products from our demo garments until you type your store.

Mint Ivory Pin Tuck Shirt
Your store Mint Ivory Pin Tuck Shirt ₹3,200 Size
XSSMLXL
02 · The button appears on every productSample products
Where
Your Shopify product page, and the cart drawer
Install
One toggle in the theme editor. No code, no theme edits
Result
Every SKU, every size and colour, on every shopper
  • No 3D, no photoshoot, no per-SKU cost
  • Camera opens only when they tap. Session deleted within 48 hours
  • See who tried what, and what went in the cart
Case 001

B Label

Industry
Fashion
Surface
W1 Web
Store
blabel.in
Live since
28 Sep 2026

Result The first real shoppers are on it this week. Numbers appear here as they are measured on the store, not before.

0.3  The lineup

One engine. Three ways to sell with it.

Start on your own product pages, borrow a hundred storefronts, or own the room. Same catalogue, same engine — no 3D modelling and no per-SKU cost at any of them.

Pastel Spirit Shirt — B Label
B Label Pastel Spirit Shirt ₹1,990 incl. taxes
XSSMLXL
Add to cart Try with ORA
  1. 01 The product page they already shop
  2. 02 One tap: Try with ORA
  3. 03 On them, live, before the cart
W1Web · Shopify app

A fitting room on every product page.

Install the app on the store you already run. A Try it on button appears on your PDPs; the shopper opens their camera and the garment is on them in real time, before they buy.

  • For Shopify brands
  • Minutes to install
  • No app, no scan, no 3D
ORA M¹ Try-On Mirror
M1Try-On Mirror · in your store

An infinite aisle, in the space you already pay for.

One panel carries your whole catalogue — every size, colour and SKU live on the shopper, even when the rack is empty. Every session tells you who tried what, and what they put back.

  • For brands and retailers
  • Every SKU, always in stock
  • Try-on data per session
ORA A¹ Atrium booth
A1Atrium · the network

One click. A hundred storefronts.

The same Shopify app puts your catalogue onto ORA screens in malls across India. A D2C label goes from no physical presence to a national one — no lease, no fit-out, no stock, no staff.

  • For D2C brands and franchisees
  • 100+ screens across India
  • Attribution on every sale
At a glanceM1 MirrorW1 WebA1 Atrium
Where it runsYour store floorYour Shopify product pagesORA screens in malls across India
Who it is forBrands and retailers with a floorD2C brands on ShopifyD2C brands without stores; territory franchisees
What the shopper doesStands in front of it; the whole catalogue, liveTaps Try it on, opens the camera, sees the garment on themselvesTries your brand on a screen you do not own
What you provideProduct imagesThe Shopify store you already runThe same Shopify app and catalogue
HardwareThe Mirror: display, camera, compute, weighted baseNone — the shopper's own phone or laptopORA's booths, not yours
Goes live inInstall dayMinutesDays, not quarters
Mirror →Web →Atrium →
First-person view from inside an ORA booth, facing the virtual try-on screen
Why this is hard to copy A national retail footprint, without a single lease.

Anyone can put try-on on a website. Nobody else can put your brand on a hundred screens in a week, and settle the commission on what it sells.

100+screens across India
Zerolease, fit-out or stock
Daysto go live, not quarters
● Coming soon Two more ways onto the floor, and the sizing layer that sits under all of them.
S1 · Sizing

Your size. Not a guess.

A body-aware sizing layer for any brand's app or site — so the parcel that arrives is the one they keep.

30–50% fewer returns with personalised fit
M2 · Window

Stop them on the street.

The Mirror as a shopfront unit — a passerby glances in and sees themselves in the new collection.

24/7 marketing surface on the high street
C1 · Core

Bring your own screen.

Just the compute box and camera. Any 32–55″ display you already own becomes a fitting room.

Lowest entry cost, fastest install
0.4  How it works

Three steps. No app, no scan, no 3D.

  1. 01

    Point a camera.

    A phone, a kiosk, a shopfront. No app to download, no body scan, no markers to stand on. The shopper just stands there.

  2. 02

    Pick a garment.

    Straight from the catalogue you already have. No photoshoot, no 3D modelling, no per-SKU build cost — the product image you sell with is the input.

  3. 03

    It's on them, live.

    The garment drapes on the real body in real time and moves as they move. Change the size or the colour and it swaps without missing a beat.

  • Everyday Black Slim Fit Stretch Formal Pants — The Pant Project01
    Now tryingEveryday Black Slim Fit Stretch Formal PantsThe Pant ProjectAdd to cart
  • Black Power-Stretch Slim Fit Jeans — The Pant Project02
    Now tryingBlack Power-Stretch Slim Fit JeansThe Pant ProjectAdd to cart
  • Pastel Spirit Shirt — B Label03
    Now tryingPastel Spirit ShirtB LabelAdd to cart
  • Gust Shirt — B Label04
    Now tryingGust ShirtB LabelAdd to cart
  • Japanese Khaki Straight Fit Pleated Formal Trousers — The Pant Project05
    Now tryingJapanese Khaki Straight Fit Pleated Formal TrousersThe Pant ProjectAdd to cart
  • Everyday Black Slim Fit Stretch Formal Pants — The Pant Project06
    Now tryingEveryday Black Slim Fit Stretch Formal PantsThe Pant ProjectAdd to cart

That last part is the whole business. Because there is no asset to build, adding a SKU costs nothing and adding a brand takes a day — which is what makes a hundred-screen network possible at all.

See it on yourself →

Where fashion meets real-time graphics, the screen stops being a catalogue and becomes a mirror. We build the layer between a brand's garments and a customer's body — so the question is never "will it fit?" but simply "do I love it?"

1.0

The numbers that decide it.

●  Measured on ORA
Shopify stores live today — 1954 · Studio Fiftyfour and B Label
Minutes
From installing the app to the first try-on on your own product page
Cost to add a SKU — no asset to build, at any catalogue size
●  Benchmarks and committed capacity
Higher conversion with AR try-on
Fewer returns when the fit is right
Screens and locations across India

The first row is read live from the two stores running ORA today and moves as sessions run. Conversion and returns are published AR-commerce benchmarks, not ORA measurements. The network figure is committed capacity at launch.

2.0

Real garments, already running.

You send a product image. It is on a body the same day — no tech pack, no 3D asset, no build queue. The labels below are the ones in the live demo you can open right now.

+ yours
Open the live demo →
2.1
● Integrations

Where it plugs in.

  • Live

    Shopify

    Theme app extension. One toggle in the theme editor, no code, no theme edits. The storefront talks to ORA under /apps/ora. Running on 1954 and B Label today.

    Install →
  • Embed

    Any storefront

    One script tag opens the same try-on window on any product page, whatever the platform behind it. Tell us the store and we send the snippet.

    Talk to us →
  • Next

    M1 Mirror · A1 Atrium

    Same catalogue, same engine, on a screen in your store or on a hundred screens you don't own. The lineup.

    Book a demo →
2.2
● Install timeline

Same day.

  1. 01Minutes

    Install

    Add the app, switch the block on in your theme editor.

  2. 02Your product images

    Pick garments

    Choose which products carry the try-on. The image you already sell with is the input.

  3. 03Same afternoon

    Live

    A Try-it-on button on every chosen product page. Sessions and cart adds show up in your ORA admin.

No 3D build, no photoshoot, no hardware, no construction team.

2.3
● Questions merchants ask
Does the shopper need an app?

No. It runs inside the product page. The camera opens only when they tap Try it on. ORA’s own servers never receive the camera video or the result — it is processed by our video provider outside India, which deletes the session input and output within 48 hours. Full privacy policy.

Which themes does it work on?

Any Online Store 2.0 theme, through a theme app extension. One toggle in the theme editor, no code edits. Verified on Prestige, and the block goes wherever your product form sits, including cart drawers.

What does it cost per SKU?

Nothing. The product image you already sell with is the input. No photoshoot, no 3D asset, no build queue. New products carry the try-on the moment they are published.

What counts as a session, and what do I see?

A shopper opening the try-on window. Your ORA admin shows sessions, which variants were tried, and what went into the cart afterwards.

Sizes and colours?

Every variant renders live. The shopper switches size or colour and the render follows without restarting.

How do I remove it?

Uninstall from your Shopify apps. The theme block goes with it and leaves nothing behind in your theme.

2.4
● Install on Shopify

Tell us your store.

W1 installs by invitation while the public listing is finished. Leave the store and the install link comes back within a day.

Everything they can't try on is a sale you don't make.

Not a video, not a scan. Live, on your product page, this afternoon.

ORA